Community Platform
Branding an Early-Stage Startup
CampusX was an early-stage startup built to make campus life easier to discover, navigate and engage with. Joining during its formative stages, I was responsible for shaping the visual identity system, developing the logo, brand assets and communication design that brought the platform to life.
Timeline
Mar-Aug, 2023
Scope
Visual Identity
Industry
Community Platform
Role
Founding Designer
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Completed as part of CalArts' Graphic Design Specialization course, this project explores the complete identity design process for a fictional creative studio; from brand strategy and naming to visual identity and scalable brand applications.
