Creative Services
Exploring a Narrative-Driven Identity
Completed as part of CalArts' Graphic Design Specialization course, this project explores the complete identity design process for a fictional creative studio; from brand strategy and naming to visual identity and scalable brand applications.
Timeline
Nov-Dec, 2025
Scope
Identity Design
Industry
Creative Services
Brief
CalArts Capstone Project
Next
Hamleys is one of the world's most recognized toy retailers and I contributed to the development and rollout of retail campaigns across print, digital, social, LED and in-store environments.
