Designing Retail Campaigns at Scale
Hamleys is one of the world's most recognized toy retailers and I contributed to the development and rollout of retail campaigns across print, digital, social, LED and in-store environments.
Timeline
Oct, 2025 - Jan, 2026
Scope
Integrated Campaigns
Industry
Toy Retail
Role
Graphic Design Intern
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Albatross Design House needed a digital presence that better reflected the founder's vision and the story behind the brand. Inspired by the symbolism of the albatross bird, this redesign combines a narrative-driven visual language with a scalable component system and CMS built in Framer.
